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Is your business ready for the great compression ?

don't miss business opportunities with Rakuten DX

Whether you’re a sports fan or not, 2021 is a business opportunity that is simply too big to miss. If you think about it, we’re squeezing two years’ worth of sporting events into one – you could call it The Great Compression.



For every brand or organisation with a stake in the sporting world, it truly is an opportunity like no other in history. As we continue to grapple with the ongoing COVID-19 pandemic, three of 2020’s marquee events – the Tokyo Summer Olympic and Paralympic Games, Euro 2020 and the Ryder Cup – are being added to 2021’s existing sporting calendar of The Ashes Series, the British and Irish Lions Tour to South Africa, and the ICC Men’s T20 World Cup.
And it’s the same in the entertainment world where live music, theatre and the arts will all be playing “catch up” as soon as it’s safe to do so. This has real, positive implications for businesses – but they must be ready to take action.

„You bring the challenge or the idea, we’ll create the app.”

Act now: Seizing the business opportunity with Rakuten DX


With so many headline attractions providing a light at the end of the COVID-19 tunnel, the brands and organisations that offer the public the best experiences will come out on top – those that fail to adapt will be knocked to the canvas and may struggle to find their feet again. It is critical that businesses make the right digital decisions now, so they can grasp this unique opportunity with both hands.

At Rakuten DX, we understand that companies have great challenges and ideas all the time – but turning them into a great digital experience is not always easy. This is where we can help. We are creative problem solvers and we’re here to help you tap into the great opportunities presented by this monumental year of sport.

It’s simple: You bring the challenge or the idea, we’ll create the app. It’s in our DNA to start with the customer and evolve with them on a project to deliver the very best experience to the end user – it’s an iterative process powered by innovation, expertise and passion.

If you want to understand the size of the opportunity, consider this: in the next few years, an estimated 500 million new applications will be created as companies seek to grow and nurture their businesses through digital platforms. This is where businesses need to focus, and this is where we can help.

With a glittering array of flagship events in the year ahead, brands and organisations in sport and entertainment need to think differently without crowds or 100% audience attention – they need to think digitally and mobile first about ticketing, merchandising and TV rights. For example, if fans can’t go to the match or the event, both brand and broadcaster need to create new channels and mobile solutions to engage. For today – but more importantly, for tomorrow. Because the disruption businesses can’t see is a bigger threat than the disruption they can.

Investing for success

Creating an application is an investment. Not only in terms of finance, but in terms of time and effort. To succeed, in today and tomorrow’s world, businesses need to transform the way they behave and interact with all stakeholders, particularly the public. The traditional business model of sports sponsorship is fading fast and all companies who operate in the sector need to find new ways to monetise their core proposition, which often means partnering with others.

We can help you take the right steps on your digital transformation journey with our industry-leading combination of deep sector expertise in sport and entertainment, supported by global reach and experience, all underpinned by the Rakuten spirit of optimism. Our pool of experts have a proven track record and can help your business monetise at speed, providing more and better data to help drive return on investment within days, not weeks.

We know that if your business is not engaging with customers and fans in the most effective way, creating membership and loyalty, then your competitors will be. That’s why investing in digital experiences now is essential. With best-in-class UX and UI, we are perfectly placed to help your business win, not lose.

The perfect partner does exist…

The COVID-19 situation has opened up many new and interesting partnership opportunities, for example in the world of sport club channels and fan-led platforms have the opportunity to offer a different experience with alternative, pay-what-you-like ways to interact with matches. FC Barcelona recently became the first sports team in the world to reach 10 million subscribers on YouTube – the official Juventus YouTube channel has over 3 million subscribers, and Paris Saint-Germain are not far behind them.

Fans are increasingly having a say too – a good example is Arsenal’s “For the Fans, by the Fans” YouTube channel AFTV which has attracted 1.3 million subscribers. Players and rights holders are also getting in on the act. England and Manchester City forward Raheem Sterling set up his own YouTube channel last year whilst team-mate Kevin De Bruyne and AC Milan striker Zlatan Ibrahimović are regular streamers on Twitch. Rights holders right across the world of sport are assessing their own digital futures and edging closer to media house territory.

Apps are right at the heart of this digital explosion and at Rakuten DX we can help you find your perfect partners for the sporting year ahead – the right content to the right audience at the right time. Our key partners include FC Barcelona, Davis Cup, Golden State Warriors, and Vissel Kobe, and our ecosystem and sector expertise can guide you through this digital evolution. The podium awaits the brands and companies who are brave enough to embrace their digital transformation journey. For those who don’t, 2021 could be the start of a long dark road ahead.

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