– DESIGN THINKING

A strategic path to successful projects

What is it exactly?

Born in the United States over 40 years ago from techniques such as brainstorming and prototyping, especially at Stanford University, Design Thinking become a new problem-solving model whose use has been exploding since the year 2000.​

Design Thinking is a process inspired by the way designers think about innovating, giving birth to new products, processes and services. This user experience (UX) based methodology combines three ways of thinking: customer, client and ergonomist.

We use Design Thinking methodology to enhance your project and define your challenge.

– DESIGN THINKING

A strategic path to successful projects

Why is it a must?

When Design Thinking method are applied to business, it’s a competitive advantage for companies that innovate. It helps understanding unmet end-user needs and provides a list of their expectations.

What is the outcome for you?

Enriched by new ideas, tested and challenged by experts, Design Thinking approach validates the specs and scope of your future project. It lifts global performance to meet your objectives.

How does it work?

01

Observing

Define the issues, brainstorm

02

Idea making

Build several courses to answer

03

Prototyping

Sketch and prototype your ideas

04

Testing

Listen to end-users: « test & learn »

05

Proposal

Choose best UX and design

06

Collaterals delivery

The workshop’s production, a list of features and our advice on your project

“It takes some times but it’s very interesting to begin a project with the UX methodology

Nataly Tudela, Digital & Acquisition Manager at Kosmos TennisDavis Cup mobile App
  Get in touch

Please get in touch with one of our Design Thinking experts

+33 4 67 99 51 59