– DESIGN THINKING
A strategic path to successful projects
What is it exactly?
Born in the United States over 40 years ago from techniques such as brainstorming and prototyping, especially at Stanford University, Design Thinking become a new problem-solving model whose use has been exploding since the year 2000.
Design Thinking is a process inspired by the way designers think about innovating, giving birth to new products, processes and services. This user experience (UX) based methodology combines three ways of thinking: customer, client and ergonomist.
We use Design Thinking methodology to enhance your project and define your challenge.
– DESIGN THINKING
A strategic path to successful projects
Why is it a must?
When Design Thinking method are applied to business, it’s a competitive advantage for companies that innovate. It helps understanding unmet end-user needs and provides a list of their expectations.
What is the outcome for you?
Enriched by new ideas, tested and challenged by experts, Design Thinking approach validates the specs and scope of your future project. It lifts global performance to meet your objectives.
How does it work?
01
Observing
Define the issues, brainstorm
02
Idea making
Build several courses to answer
03
Prototyping
Sketch and prototype your ideas
04
Testing
Listen to end-users: « test & learn »
05
Proposal
Choose best UX and design
06
Collaterals delivery
The workshop’s production, a list of features and our advice on your project
“It takes some times but it’s very interesting to begin a project with the UX methodology“
Nataly Tudela, Digital & Acquisition Manager at Kosmos TennisDavis Cup mobile App
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