– SUCCESS STORY SHOWROOM APP
Bringing your projects to life in just days
In charge of the Showroom App
Tomoko Uemura
Project Manager
Leads and experts
Duration of the project
9 months of research and development
Project Team
1 marketing & design specialist
2 salespeople
1 business intelligence expert
1 technical developer
Services that were used
Native app design, development and management.
UX / UI app and content design.
Analytics & support
– SUCCESS STORY
Revolutionizing the in-store experience for mobile customers
Rakuten Mobile is a part of the Rakuten Group company, specializing in mobile communications. Since starting in 2014, they’ve established themselves as Japan’s biggest mobile virtual network operator (MVNO). Rakuten Mobile has also gained significant success in the Japanese market as a mobile network operator (MNO).
Their rapid success since launching this service in 2019 is due to their ability to attract young people via low fees and loyalty point incentives. Through continuous innovation of technology and the collaborative work with the Rakuten Group, Rakuten Mobile is aiming to redefine expectations in the mobile communications industry and revolutionize the way people live and work in the 5G era. One of the ways they want to achieve this is by focusing on the in-store customer experience – starting with a new application.
Due to innovative technology and the development of the app, it usually only takes us around two days to develop a new one.
The biggest challenge is in the user experience and user interface of the application itself.
The customer experience is an integral part of selling new mobile communication services. For Rakuten Mobile, the Rakuten Mobile Showroom app is a way of helping them meet these expectations. However, the biggest challenge is in the user experience and user interface of the application itself. There’s always a danger that adding something new into the customer journey might complicate the process of finding answers. In turn, this will frustrate more customers and impact future sales.
01
Easy to use and beautiful in design
Rakuten Mobile recognized the importance of making the UX/UI design user-friendly and visually stunning.
02
Low-code, smart updates
The Rakuten Mobile Showroom app and its content are templated, making it easy for Rakuten Mobile to update without the need for developers.
03
Increasing the use of the solution
Rakuten DX made a live score feature for users to keep track on scores in a mobile friendly way
01
Easy to use and beautiful in design
To boost the effectiveness and use of the Rakuten Mobile Showroom app, Rakuten Mobile recognized the importance of making the UX/UI design user-friendly and visually stunning. One of the ways we helped them achieve this was by simplifying the way the content is viewed and consumed. Previously, Rakuten Mobile customers weren’t always spending money when they visited their shops.
Now, customers can discover the features of each mobile and see the latest offers from Rakuten Mobile quickly and seamlessly. In doing this, it improves the time spent on the app and makes it easier for customers to find the information they need. Aesthetically, the app UI and UX design have been enhanced to create a positive lasting impression on new and existing customers. It’s all a part of the improved and unique user-friendly experience Rakuten Mobile is committed to delivering. In-store, sales advisors can now point customers to the app and minimize the number of questions being asked with 100% confidence.
02
Low-code, smart updates
The Rakuten Mobile Showroom app and its content are templated, making it easy for Rakuten Mobile to update without the need for developers. From a company-wide view, this level of flexibility and capability enables users to update seamlessly, nationwide, across all apps, and duplicated across all shops in Japan. It’s a smarter, no-code way of tweaking existing apps which everyone can do. Providing this solution also makes it possible for Rakuten Mobile to use it in other areas, including marketing and customer service.
03
Increasing the use of the solution
Once the app was created, one of the hardest parts was driving shop owners from the Rakuten Mobile website to the mobile app. Getting people accustomed to using the app for its intended purpose is a step that really matters.
However, with our experience, our team has been able to express what the Rakuten Mobile Showroom app should look like and tell what their customers interact with the most. We’re committed to supporting, helping with asset production and acting as problem-solvers. While our ultimate aim is to make everyone become independent in managing their apps and content, we also provide ongoing support to Rakuten Mobile.
Outcomes: successful and scalable
Thanks to our solutions, it now takes only two days to develop a new app, with client staff down to just one person. Since user experience and processes are already validated, everything is in place to replicate with minimum action required. This makes Rakuten Mobile’s solution highly scalable.
We started with 10 apps and quickly turned it to 15 apps (and 3 new ones in the pipeline). As of November 2020, the app has been installed on 4,565 devices across Japan, with over 170,000 sessions and 3 million pages viewed. It’s also generated 7.5 million events – i.e. actions taken. The project will continue to grow as Rakuten Mobile grows – expanding into new territories and building their brand reputation.
Our solutions
